Traffic Up with WSOP Efforts

June 7, 2014

In an effort to boost the online poker room of the same name, WSOP kicked off a promotion that would ultimately tie into the live events when they started in May. And it’s working. The WSOP is in full swing and all the energy put forth into boosting web traffic is paying off. traffic has  been up around 50% where it averaged around 100 players at a cash game and now is averaging around 140. traffic peaked on June 2nd with 373 players and has now dropped back to its regular average, although cash-game traffic worldwide was down more than 4% during that time. This surge in participation was vital to the long-term survival of Nevada’s state-regulated online poker industry because in the month of April, it saw its first decline in revenue, a 14+% drop to just under $800K.

With new attractions, more comfortable chairs, additional cage windows where players can access their online poker accounts, and a new Internet poker grind room added to the WSOP at the Rio All-Suite in Las Vegas, event facilitators are hoping to drive more traffic into the tournament and then keep them around to check out in the meantime. Players are even being offered a 100% deposit bonus on all deposits made via the live cages, which over the next month, will likely entice a lot more players to sign up before the last event takes place on July 7th. Mobile devices, laptops, and tablets are allowed at the table this year after the cash bubble, which hopes to serve the online poker market as well.

And not to mention the advertisement, as the WSOP is literally blanketed in logo graphics.

In addition, tourism in Las Vegas is up thanks to the WSOP. More than 80,000 players representing some 100 different countries are expected to come through the Rio over the 65-event series. But not surprisingly, all of this has not seen any improvement in other Nevada online poker sites’ traffic. Ultimate Poker, Nevada’s first online poker room and now second biggest, has maintained its 50-player average at cash games over the past few weeks. Furthermore, according to PokerScout, the state’s third Internet poker shop, Real Gaming, isn’t experiencing any traffic at all.

With the WSOP promising to take down the corporate umbrella that has shaded the series from fun in the past, many are hoping that this marks a new era in the WSOP.


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