US Online Poker Market Surviving

March 10, 2014

The online poker market in New Jersey is finally seeing results from recent promotional and marketing strategies implemented to up interest among the Garden State’s online poker player pool. At just over three months old, the regulated and legal online poker industry in New Jersey is figuring things out.

This past Sunday, the biggest day of the week for online poker big-money guaranteed tournaments, Borgata-backed PartyPoker saw 768 players register for its $100K guaranteed featuring a $200 buy-in, smashing the promised prize pool and becoming the most successful guaranteed MTT for New Jersey to date. And other online poker sites are also seeing better numbers in New Jersey.

Peak cash game player pools are rising and seven-day peak player numbers have PartyPoker at 579 and at 342. 888 is third in the popularity contest with a seven-day peak of 286, while Ultimate Poker trails with 52. These numbers are somewhat in line with those numbers from other poker-friendly states, with Delaware seeing a peak pool of 56, while Nevada’s is at 250 and Ultimate Poker is at 117, the first real-money, regulated online poker site in the country.

The New Jersey online gambling industry, which has seen more than 200K accounts registered, generated nearly $9.5 million during January alone, and while Nevada numbers have not been released, it’s estimated that online poker is generating around $200K per month on the west coast.

And the numbers are expected to rise. Analysts believe that with more deposit and withdraw options being made available to players and tweaks being made to geolaction glitches, more players will be willing to and able to log on more frequently.

A recent interstate agreement between Nevada and Delaware may help flailing Delaware numbers, which have been the least of the three states, estimated at about half that of Nevada participation. With a combined player pool of almost four million (population of Nevada and Delaware combined), the interstate pact will likely be a successful move for the two states. The agreement leaves room for and encourages more states to join, so New Jersey may be a part of that deal as well in the future, once the interstate network is established.


Comments are closed.