Poker Content Agreement between Bally and Amaya

February 12, 2013

On February 11, Bally Technologies, Inc. signed a memorandum with Amaya Gaming Group, marking the integration of the Ongame platform into Bally’s iGaming platform. Ongame will now become the preferred network for Bally’s favorite poker provider, as well as for the upcoming online gaming market in the US.

The Ongame online poker network consists of 25 of the strongest brands in the US gaming industry. It is presently used by more than 20 million clients. Ongame also manages networks in France, Italy, and Spain.

Amaya Gaming Group Business Development VP Darcy Krogh says, “We are delighted to add Bally as a partner in the US Market. They are an established global brand with great customer reach in the land based gaming industry. The combination of Bally and Amaya should provide casino operators and their players many benefits of a strong strategic alliance, bringing state of the art poker and casino content to the market.”

Bally Technologies’ VP of Business Development, John Connelly, is also thrilled with the incorporation of Ongame into the Bally iGaming platform, pointing out that “Ongame is a world leader in the online poker space and we are excited to incorporate their best-in-class offering into the Bally iGaming platform. This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data, while offering their customers Best in Class content.”

A considerable number of the world’s biggest gaming operators use the Amaya platform. It provides an extensive range of gaming products for land-based, online and mobile gaming rooms. This gaming suite includes products like slot machines, sportsbook, lotteries, casino, and poker.

Bally technologies boast a rich history that dates back to 1932. They design, manufacture, operate, and distribute sophisticated devices and technology solutions for gaming. Their product lines include video slots, interactive and mobile applications, reel-spinning slot machines, and wide area progressives, among others. They also offer a wide variety of slot management, accounting cashless and table management solutions and bonuses.


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