Ladbrokes Moves to iPoker Network

March 13, 2013

Ladbrokes plans on an “orderly transition” from Micrograming (MPN) to iPoker “in due course” as part of a wide-reaching new relationship online.

In a move to deepen the existing partnership with Playtech, Ladbrokes declared its intentions to migrate its online poker operation to Playtech’s iPoker network. The company confirmed its plan to launch the full suite of Playtech’s products, including online poker, over time in a press statement that was released last Monday.

A Ladbrokes spokesperson clarified “in line with our contractual commitments we will continue to work with Microgaming … until such time as we have agreed an orderly transition.”

The initial step will be to add a “Vegas” tab to the Ladbrokes website and mobile products, which gives access to the games and products offered by Playtech. This will be followed by online poker, though a timescale is yet to be announced.

Currently, Ladbrokes is one of Microgaming network’s most prominent brands, running the LBApuestas brand in Spain, Ladbrokes.DK in regulated Denmark, and a room under Gibraltar license. The move to iPoker is expected to reinvigorate the company’s online poker offering in the face of past declining revenue sources. In the wake of news of the deal, Ladbrokes share price has gone up with 6.5%.


Comments are closed.