Caesar and 888 Online Poker Partnership Will Serve Nevada

September 18, 2013

U.S. gaming company Caesars Interactive Entertainment forged a partnership with UK-based 888 that will now bear fruits in the form of an online poker site for Americans. This site will be launched in Nevada and comes after the regulations passed for Internet poker in the state.

Nevada is one the few states that have relaxed the online gambling ban imposed through the 2006 UIGEA. Home to the largest land-based casinos in the world – Las Vegas – Nevada is now the one leading tax-hungry states on this regulation journey.

Caesars and 888 plan to launch the online poker room on Thursday under the Caesars World Series of Poker brand. 888 will be responsible for the provision of technological support.

The UIGEA dealt a blow to numerous companies that had set up operations in the U.S., among them 888. Commenting on the return of 888 to U.S. soil, 888 CEO Brian Mattingley said, “Almost 7 years to the date since we took the decision to exit the US market, 888 is returning to the states by powering the marquee WSOP brand.”

888 is one of several European gaming companies that are working at expansion across the Atlantic as the American states ease gambling laws. The company has a modest market capitalization of 560 million pounds (about $560 million) and it is listed on the London Stock Exchange.

New Jersey is also a renowned land-based gambling hub and it plans to allow online gambling within its state lines from November this year.


Comments are closed.