888 Features MMA Champion Georges St-Pierre as Global Ambassador

April 5, 2012

The 888 brand, home of 888poker, 888sport, and 888casino, has recently announced a new partnership deal with French Canadian MMA champion Georges St-Pierre. The mixed martial arts world champion, also known as GSP will represent the brand globally as the official brand ambassador.

St-Pierre has become very popular among the MMA community over the past years and not without good reason. He has 22 wins—more consecutive welterweight title wins than any other fighter—as well as well as two MMA championship titles.
With GSP’s already well-known international identity, he will play an important role in the 2012-2013 marketing strategy of 888.

888 B2C Senior VP Itai Pazner made the following statement: “The partnership agreement with Georges St-Pierre will strengthen our brand awareness around the globe and introduce 888 to the growing sport of MMA and its fans. It is exciting to have this international sports celebrity on board with us.”

The endorsement is a 12-month deal that will continue through March 2013. During the campaign, St-Pierre will be a strong part of Team888poker, competing in several live events including the 2012 WSOP, as well as online at 888poker.com. Special events featuring St-Pierre will sponsor anti-bullying charities.

St-Pierre says of his new endorsement contract, “I am very excited to become a global brand ambassador for Team 888poker. I have wanted to play poker for a while now as it is a great game of skill. It is not just your cards versus my cards; it is you versus your opponent. However, the most important aspect of my partnership with 888poker is that we are going to generate a great deal of money for my foundation that dedicates its efforts towards anti-bullying causes.”


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