15 New Jersey Online Gambling Sites Begin Testing Phase

November 22, 2013

New Jersey’s soft play online gambling trial took off last night at 6:00 p.m. when 15 potential skins were launched. Six New Jersey Internet gaming license holders that also have holdings in land-based Atlantic City gambling launched a number of sites that have been approved by the Division of Gaming Enforcement.

The tentative five-day soft launch period is limited to invited players only. Operators will be responsible for inviting players. Trial play began last night, November 21st and 6:00 p.m. and will run intermittently through November 25th at midnight. If all goes well, the public launch is scheduled for 9:00 a.m. on November 26th. Officials will not go live until the sites are functioning at 100%, so if the public launch date must be pushed back, they are willing to do so in order to get everything perfect.

Joe Versaci (@JoeV149), CMO of Ultimate Gaming tweeted the following message regarding what testers are looking for in order for a site to pass: “to prove r tech b4 green light must attempt,block & doc at least-25 underage, 25 mistyped, 25 deceased & 25 out of nj accounts”.

Three New Jersey Casinos have yet to receive online gambling licenses, Atlantic Club, Revel, and Resorts. Both Atlantic Club and Revel have opted out of online gambling at this time, while Resorts is still awaiting approval to enter the New Jersey online gambling market with controversial Black Friday player PokerStars.

Up to five skins per license are begin permitted by New Jersey. As you can see in the list below, there are some who have taken full advantage, while others are just testing the waters. Furthermore, the final list was subject to approval by NJ DGE and some sites were omitted such as a couple of Golden Nugget poker sites.

After one day of testing, the biggest complaint or problem has been with the geolocation systems. Multiple players have complained that they were not able to get passed the welcome screen because the websites insisted that they were not located within New Jersey boarders. Some were able to deposit money, only to be forbidden to bet because the system could not recognize their location, keeping them locked out because they did not appear to be within state borders when they clearly were. Many players drove to different areas of New Jersey to try and get a Jersey location registered, but to no avail. Obviously this is one of the bugs that the testing phase would catch before public launch.

Test sites that will go live once the trial is over, which is expected to be November 26th, include the following:

Caesars + 888Holdings

Caesars + Amaya

Borgata + bwin.party

Golden Nugget + Bally Technologies

Tropicana + Gamesys

Trump Taj Mahal + Ultimate Gaming

Trump Plaza + Betfair


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