Everest Poker to Join iPoker Network
August 25, 2012
It is rumored that Everest Poker will be moving over to the iPoker Network in order to increase online player traffic. Over the past couple months, the brand has had a significant decrease in activity and is hoping that a network switch will increase their numbers. While Evererst Poker does rand third in the French online poker market, before iPoker, it is a risk they will be taking to lose their third place ranking.
Because traffic is decreasing at Everest Poker, they are losing revenue and even sponsorships, so while this is a big step, it’s a strategy to save the site. Internationally, Everest Poker has lost nearly 40% of cash game traffic in only the past six months, according to Poker Scout reports. Whether or not the merger will affect the French market is unknown at this point.
On the new network, Everest Poker players will have access to more gaming options such as Speed Poker, iPoker’s version of the original Rush Poker at Full Tilt, a fast fold variation of online poker.
While there has not been an official announcement from iPoker Network headquarters or Everest Poker, but close sources stated the merger is impending and more information should be released very soon.